Ground cumin is used as a spice for its distinctive aroma, popular in North African, Middle Eastern, Western Chinese, Indian, Cuban and Mexican cuisine. Cumin is characterized by a distinctive, slightly bitter taste and a smokiness which leaves behind a slight heat. The bitter, zesty flavor of cumin enhances the taste of meats, soups, and stews, and adds a bit of warmth to curries, chili, salsa, and couscous.